Company → Leadership Team

Elena Micich

Senior Vice President, Product

Elena Micich is AURA’s Senior Vice President (SVP) of Product, spearheading the creation of innovative offerings translating the company’s technology into customer-driven products. She is responsible for transitioning emerging initiatives from discovery phase to product launch.

She has 20+ years of experience providing startup leadership from early stage to exit in regulated industries. Operating as a product executive at the intersection of market development, customer experience, and business operations, she has successfully executed go-to-market strategies and new-product launches for global technology and aerospace companies. 

Elena began her career at Honeywell Aerospace, leading engineering teams to support aircraft engine component design and manufacturing, and later worked at Intel, orchestrating the introduction of lead-generation server, high-end desktop, and notebook products.

She also held management positions at Ooyala, later acquired by telecom service provider Telstra, and at Panoptes Systems, an Aurora Flight Sciences/Boeing subsidiary focused on situational awareness solutions for UAVs. More recently, she served as Head of Go-to-Market for Attune Insurance, pioneering a cross-functional framework to drive revenue growth for product lines instrumental to achieving company goals.

Elena received an Sc.B in Mechanical Engineering from Brown University, as well as an MBA and MS in Engineering Systems from the Massachusetts Institute of Technology and was a Leaders for Global Operations fellow at the Massachusetts Institute of Technology.